Apple for the first time invited to the event fashion magazine editors

| September 8, 2014

The upcoming event Apple, scheduled for September 9, is the focus of resources devoted to technology news. But this time, as reported by Reuters, the event was invited to an unprecedented number of editors and bloggers who write about the events in the fashion world. According to the news agency, it would be an indication of the upcoming announcement of “smart” hours.

Apple iWatch-1

For the current Apple CEO Tim Cook “smart” clock will be the first truly new product of the company since the hand-over from Steve Jobs.

Several editors of leading publications in the world of high fashion confirmed Reuters, for the first time were invited to the presentation of the products Apple, rightly considering a confirmation announcement coming wearable device with a presumptive name iWatch.

“I suppose that this is because the present wearing device, – believes the director of the news coverage and special projects of the women’s magazine Marie Claire Leah Goldman (Lea Goldman), first received the invitation to the event Apple.- This suggests serious attitude to cooperate with Apple the world of fashion, which is usually located away from such activities.”

Apple iWatch-2

It should be noted that Apple knows firsthand about the world of fashion. Over the past couple of years, the company has several leading experts in the field of design and fashion trends, including Patrick Prunier (Patrick Pruniaux), former vice-president of sales prestigious Swiss watch manufacturer Tag Heuer, the former director of the British Burberry Angela Ahrendts (Angela Ahrendts), and Paris is also a “specialist in the fashion” former CEO and president of iconic fashion house Yves Saint Laurent Paul Deneva (Paul Deneve).

The list goes on, but it should be noted that not only Apple, but also a lot of other technology companies, from Google to LG Electronics and Intel are trying to strengthen the interaction with the world of fashion. For example, last Friday, Intel announced the attraction to work on wearable devices of Fossil Group, specializing in the design and manufacture of premium accessories. Fossil Group, as it is known, is also a partner of Google.

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Category: Gadgets, Technology

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