Twitter has officially introduced its first commercial product – button Buy

| September 9, 2014

Rumors that Twitter is preparing a method of direct purchase of a tweet, went more than one month, and finally the company has officially unveiled this product. However, it is running in test mode – for “small percentage of users in the United States (which will gradually increase).”


A new button «Buy» will be placed directly in the tweet. If you click on it, you can make a purchase without leaving the page. See the product (or service), click Buy, immediately enter the information about the payment and shipping address – all purchase is made. For everything goes “just a few clicks,” they say in Twitter.

” Today we begin testing new ways to search for and purchase products in Twitter , – stated in the official blog Twitter. – For a small percentage of users in the United States (which will gradually increase) in some tweets of our partners on the test button will appear «Buy», allows you to buy directly from the tweet . ”

While the button only works on mobile devices, but representatives of Twitter promise that over time it will appear on the computers. Buy this way until you can not very much. The system is currently connected retailers Burberry and The Home Depot, musicians Eminem, Demi Lovato and Pharrell, company social shopping Fancy, store digital content Gumroad, music company Musictoday, Stripe A payment company and a number of non-profit organizations (Donors Choose, Glide, RED ). Of course, over time, the number of partners will grow.

Tags: ,

Category: Marketing, Technology

Comments are closed.